‘Be their champion’: Exploring the relationships that matter to marketers
Megan TatumSales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?
A fifth of brands plan job cuts amid economic uncertainty
Molly InnesMore than half of marketers say uncertainty is putting resourcing under pressure, according to Marketing Week’s 2025 Career & Salary Survey.
The most compelling personal brands aren’t built on perfection
Laura ChamberlainThe road to genuine self-belief starts with embracing your professional identity and not trying to perform to stand out on LinkedIn.
Marketers twice as likely to favour relationship with sales over finance
Charlotte RogersJust over a quarter of marketers say finance is their key relationship within business, versus 50% who prioritise their ties with sales.
Teams in turmoil: Marketers on the ups and downs of restructures
Matthew ValentineWith the level of marketing team restructures at a three-year high, can revamps be seen as a positive form of redeployment rather than a cover for redundancies?
Marketing team restructures at three-year high
Charlotte RogersOver half of marketing teams have restructured over the past 12 months, rising to almost 70% within large businesses.
‘Who’s in the room?’: Urgency needed to fix marketing’s socio-economic pay gap
Charlotte RogersWhile there’s no silver bullet, progressive businesses are setting out a roadmap to tackle the industry’s lack of socio-economic diversity.
‘Outthink rather than outspend’: How marketers are dealing with the challenge of more with less
Josh StephensonWith the majority of marketers having to do more with less, how can teams best prepare themselves for this new reality while protecting the quality of their work?
Progress stalls on closing marketing’s socio-economic pay gap
Charlotte RogersMarketers from working-class backgrounds are being paid 15.3% on average less than their middle- and upper-class peers, versus 15.9% in 2024.
Ethnicity pay gap: Brands urged to ‘stop paying lip service to diversity’
Charlotte RogersMarketing’s growing ethnicity pay gap is being seen as a “wake-up call” to root out bias all the way from recruitment to retention.
More with less the tough reality for over half of marketers
Josh StephensonMarketers are taking on more work with less budget and no increase in pay as the sluggish global economy continues to hurt teams, reveals our Career & Salary Survey 2025.
Marketing’s ethnicity pay gap at highest level since 2022
Charlotte RogersExclusive 2025 Career & Salary Survey data reveals an ethnicity pay gap of 13.3%, up sharply on 2024 levels.
‘Incredibly short-sighted’: What’s the impact of cutting senior marketing roles?
Molly InnesMarketing still isn’t valued or understood by some businesses, leading to deep problems from redundancy to skills gaps, say senior marketing leaders.
‘What meritocracy?’: Disappointment as marketing’s gender pay gap widens
Charlotte RogersAs our Career & Salary Survey data reveals widening pay disparity, what can be done to make tackling marketing’s 17.8% gender pay gap as a matter of urgency?
Are recruitment processes damaging marketers’ mental health?
Molly InnesThe hiring process can be brutal, with drawn out processes, ghosting and a supply and demand issue – all of which is impacting marketers’ mental health.
‘Voice of optimism’: Marketers on embracing the ‘art of the possible’
Ian BurrellAs businesses fight for growth in an uncertain world, the natural optimism, curiosity and human understanding possessed by marketers should be in high demand.
Slowing down and saying no: Marketing leaders on the reality of burnout
Amrit VirdiMarketers discuss how teams, individuals and leaders can tackle burnout in the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown.
Most marketers ‘gaining influence’ within business
Charlotte RogersDespite the challenges, over half of Career & Salary Survey respondents feel optimistic about marketing’s future within their company.
‘A statement of intent’: Brands on the rationale behind appointing their first CMO
Matthew ValentineWhile some firms are cutting senior marketing leaders, others see appointing their first CMO as a statement of intent in the pursuit of growth.
Develop your professional identity to help silence the imposter gremlin
Laura ChamberlainWhen we stop trying to fit someone else’s idea of how we ‘should’ be, we move from performative confidence towards something more authentic.
Quarter of brands cutting senior marketing leaders
Charlotte RogersSaving money on wages (58.4%) is the main reason cited for cutting and not replacing senior marketing talent.
‘Life changing on both sides’: Three marketers on the value of apprenticeships
Charlotte RogersBrands should see marketing apprenticeships as both a chance to help fresh talent break into the industry and an opportunity to turbocharge their business.
‘Local action’: How should leaders fight burnout in their teams?
Molly InnesThere is no catch-all answer to solving marketing’s burnout problem but there are steps leaders and companies can take to prioritise wellbeing that will better serve individuals and set businesses up for success in the long term.
‘Protecting the industry’: Brands urged to recognise apprenticeship value exchange
Charlotte RogersAs new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.
Want to know what you’re worth? 2025 marketing pay revealed
Marketing Week ReportersMarketing Week’s Career & Salary Survey examines the state of marketing pay in 2025.
Marketing apprenticeship numbers plummet with resourcing flagged as biggest barrier
Charlotte RogersJust 15.9% of firms operate a marketing apprenticeship, citing the level of resource required and a lack of senior buy-in as key barriers.
‘It’s not my syndrome’: How marketers can stop feeling like imposters
Charlotte RogersWhile there’s no quick fix for imposter syndrome, businesses recognising the value of marketing and a greater sense of empathy across the industry would be a good start.
‘Massive warning sign’: Marketers on the ‘seismic’ scale of imposter syndrome
Charlotte RogersDoes the term ‘imposter syndrome’ put pressure on marketers to ‘fix’ themselves, while businesses ignore the systemic issues causing these feelings in the first place?
‘Pressure in all directions’: What’s causing marketing’s burnout crisis?
Molly InnesMarketing Week’s exclusive Career & Salary Survey data suggests the industry is experiencing a burnout crisis. Here’s why.
‘Overwhelmed and undervalued’: Half of marketers grappling with ‘emotional exhaustion’
Charlotte RogersMarketing Week can reveal 80% of marketers have experienced imposter syndrome, while 60% feel overwhelmed.
The marketing industry must do more to address the dark corners of pay transparency
Helen JamesGiven the industry’s potential to shape society and change behaviour, there is so much more we can and must do to help lower marketing’s gender pay gap.
Help us build the industry’s most in-depth view of marketing salaries and careers
Marketing Week ReportersMarketing Week’s annual Career & Salary Survey is now open.