Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
Sales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?
A “belief in data” and desire to push boundaries is informing Tesco group customer director Becky Brock’s vision for the retail giant.
A bit of time reflecting on people, brands and creativity can help marketers stuck in a rut.
Just 10% of global marketers believe the CMO role won’t exist in a decade, down on 19% five years ago, according to WFA data.
With the majority of marketers having to do more with less, how can teams best prepare themselves for this new reality while protecting the quality of their work?
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At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of senior marketers leaving and not being replaced to Unilever’s new CEO looking to build trust through influencer marketing, it’s been a busy week. Here is my take.
Katherine Paterson will take on the marketing director role next month, more than a decade after she left the brand.
Marketing still isn’t valued or understood by some businesses, leading to deep problems from redundancy to skills gaps, say senior marketing leaders.
The research from Spencer Stuart also shows the average CMO tenure at Fortune 500 companies was 4.3 years in 2024, a slight uptick versus 12 months ago.
Lauren Carrol will continue to look after marketing, while taking on responsibility for people, digital, ecommerce, bars, and the US and German markets.
Sarah Fuller headed up marketing at Nando’s UK & Ireland until last September.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact convoluted recruitment processes are having on marketers’ mental health to the persistent gender pay gap, it’s been a busy week. Here is my take.
Hazel McGuire has been promoted to oversee the global departments of brand and PR, with the addition of communications, customer and experiences.
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