‘Voice of optimism’: Marketers on embracing the ‘art of the possible’
As businesses fight for growth in an uncertain world, the natural optimism, curiosity and human understanding possessed by marketers should be in high demand.
In recent weeks, Marketing Week has exposed the level of burnout and imposter syndrome being experienced by marketers across businesses nationwide via exclusive data from the 2025 Career & Salary Survey.
While the pressures are real, there are signs the counsel of marketers is being sought within companies looking to deliver sustainable long-term growth. Some 54% of the more than 3,500 survey respondents expressed optimism about the rising influence of marketing within their business.
However, the research also revealed an underlying sense of uncertainty. Some 30.5% of marketers are unsure about how marketing is valued by their business, while 11.4% believe they are losing influence.
Marketing director of No7 Beauty Company, Richard Bowden, is one of the optimists.
