‘Protecting the industry’: Brands urged to recognise apprenticeship value exchange
As new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.
Squeezed budgets, slashed headcounts and uncertainty around the new look Growth and Skills Levy have contributed to a second consecutive year of decline in marketing apprenticeships.
Marketing Week’s exclusive 2025 Career & Salary Survey found three quarters (75.9%) of the more than 3,500 marketers surveyed work for a business that does not offer a marketing apprenticeship.
Under a fifth (15.9%) work for an organisation running such a scheme, which is down on 2024 (20.6%) and less than half (33.6%) the number of businesses operating a marketing apprenticeship in 2023.
While the figures are stark, understanding the barriers offers an opportunity to address them, says The Marketing Academy Foundation CEO Lianre Robinson.
