Marketing apprenticeship numbers plummet with resourcing flagged as biggest barrier
Just 15.9% of firms operate a marketing apprenticeship, citing the level of resource required and a lack of senior buy-in as key barriers.
The number of businesses offering a marketing apprenticeship has fallen for the second consecutive year, according to exclusive Marketing Week data.
As National Apprenticeship Week kicks off today (10 February), the 2025 Career & Salary Survey reveals three quarters (75.9%) of the more than 3,500 marketers surveyed work for a business which does not offer a marketing apprenticeship.
Just 15.9% of the sample work for an organisation running such a scheme. The 2025 figure is down on 2024 (20.6%) levels and less than half (33.6%) the number of businesses running a marketing apprenticeship in 2023.
