How KFC became a festive favourite with an ‘anti-UGC’ campaign
Marketing Week ReportersAmid calls to introduce a festive turkey product, KFC cheekily defied its fans and drove leaps in awareness and sales.
Yum! Brands hails impact of AI personalisation on consumer engagement
Josh StephensonThe KFC and Taco Bell owner saw positive growth in Q3, fuelled by new AI personalisation tools driving consumer engagement and decreasing churn.
Yum! Brands places ‘greater focus’ on value items to entice ‘cost-conscious’ consumers
Grace GollaschThe owner of KFC, Taco Bell and Pizza Hut pointed to the “disruptive deals” available across the three restaurants as drivers of growth as revenue increased by 4%.
KFC on entering the ‘next chapter’ of its brand journey to reach younger consumers
Niamh CarrollThe brand is launching its “biggest-ever” campaign with the goal of driving sales and reaffirming its status as an “iconic” UK brand.
KFC promotes Kate Wall to marketing director
Chris SutcliffeWall has been with the business for almost five years, most recently in the position of strategy and innovation director.
KFC UK appoints Taco Bell marketing director as CMO
Niamh CarrollMonica Pool will become CMO of KFC UK and Ireland in autumn 2023. She is no stranger to the brand, having originally joined in 2009, working at the fast-food chain for over 10 years before joining Taco Bell as marketing director.
KFC’s Meg Farren: Marketing is a ‘brilliant training ground’ to lead a business
Niamh CarrollKFC’s UK general manager Meghan Farren says she is thankful to have “fresh eyes” on the business, having left her CMO position in 2021 to join Asda as chief customer officer, only to return a year later in her current role.
KFC UK appoints chief corporate affairs officer as interim CMO
Niamh CarrollKFC says the appointment represents it commitment towards integrating ESG into its core marketing strategy, as former CMO Jack Hinchliffe makes an internal move into sister brand The Habit Burger Grill.
KFC’s UK CMO Jack Hinchliffe departs to lead marketing at The Habit Burger Grill
Michaela JeffersonHinchliffe was promoted to UK CMO in July 2021 following the departure of Meghan Farren. His departure comes after more than eight years with the brand.
KFC-owner hails ‘balanced’ premium and value offer as earnings climb
Michaela JeffersonYum! Brands’ net sales increased 7% to $2bn (£1.7bn) in its fourth quarter, while global same-store sales increased 6%.
How KFC accelerated revenue growth to more than £1bn
Marketing Week ReportersFrom stuck in a rut in 2017 to attracting 15 million new customers by 2021, KFC invested in a long-term brand platform designed to engage and excite the entire business from the CEO to franchisees.
KFC UK sales fall as inflation crisis bites
Niamh CarrollPizza Hut and KFC owner Yum! Brands says it is feeling the impact of inflation more in the UK than in other European markets, with both brands seeing a decline in sales.
What is the role for loyalty in a cost of living crisis?
Matthew ValentineAs the economy continues to hang in the balance, should brands focus on growing their appeal to new consumers or rewarding existing customers?
Yum! Brands CEO banks on brand buzz and value to ‘win’ during inflation
Niamh CarrollTaco Bell saw strong international system sales growth of 31% during the second quarter. On the other hand, KFC sales faltered in the UK, declining 8%.
Cost of living crisis helps Aldi bounce back into BrandZ top 100
Molly InnesKFC has also returned to the ranking of the world’s most valuable brands having both been absent in 2020.
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