A fifth of brands plan job cuts amid economic uncertainty
More than half of marketers say uncertainty is putting resourcing under pressure, according to Marketing Week’s 2025 Career & Salary Survey.
By Molly Innes
Persistent economic uncertainty is putting the resourcing of marketing teams under pressure.
A fifth (19.2%) of the more than 3,500 marketers responding to Marketing Week’s exclusive 2025 Career & Salary Survey say their business is planning job cuts this year.
Marketers at B2C firms (22.8%) are more likely than B2B (16.7%) to be plotting redundancies in the next 12 months. Similarly, the pressure to cut staff costs is hitting large businesses of 250 employees and over harder, with 25.7% planning job cuts compared to 11.1% of SMEs.
