Reality Check: Consider your media mix if you want to drive pricing power
Ian MurrayYour choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.
Co-op kicks off biggest value campaign with Aldi price match push
Amrit VirdiThe campaign supporting the scheme aims to address perceptions price is a “challenge” in convenience store settings.
Ryanair launches member scheme as it looks to extend ‘price leadership’
Jasper BaumannRyanair’s ‘Prime’ membership offers exclusive seat sale access, free reserved seats, and free travel insurance for every flight taken.
‘The heart of our DNA is price’: Asda on humour, value and the return of Rollback
Amrit VirdiFresh from dropping its Aldi and Lidl price match, Asda is on a mission to position itself as “the best value supermarket in the country”.
Heineken hails ‘balanced’ volume and value growth amid £250m marketing uplift
Grace GollaschHeineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.
Disney+ price hikes help boost revenue despite drop in subscriptions
Grace GollaschDespite losing over half a million subscribers in the past three months, Disney’s streaming arm remains profitable.
M&S commits to delivering ‘trusted value’ as it cuts kidswear prices
Amrit VirdiAs well as investing in price, Marks & Spencer wants to ensure its clothing is designed to last as it believes “value is more than just the product’s price”.
Netflix adds 19 million new subscribers amid ‘healthy’ ad tier engagement
Grace GollaschNetflix has achieved its biggest ever bump in subscribers despite consistent price hikes and the introduction of ad-tiers.
‘Relevant, precise and timely’: Boots on value, growth and ‘greater personalisation’
Amrit VirdiSewing the seeds with its Christmas campaign, Boots is targeting ‘deal-savvy’ shoppers in 2025 by leaning into personalisation.
Ocado hails ‘improved’ marketing efficiency amid record Christmas
Amrit VirdiThe online retailer praised its “more effective” marketing approach, amid a 12.1% increase in customers as shoppers switched from rival grocers.
Greggs pledges to ‘meet the headwinds’ of 2025 with value offering
Niamh CarrollCEO Roisin Currie acknowledges consumer confidence is low and there are cost pressures going into 2025, but says Greggs’ value positioning will help it address these challenges.
Tesco credits ‘biggest ever Christmas’ to increased value focus
Grace GollaschThe supermarket achieved its highest market share since 2016, now at 28.5%, after increasing its focus on value over the festive period.
Next ups prices to offset £67m increase in wage costs
Grace GollaschThe retailer intends to increase prices by 1% on like-for-like goods to combat a rising wage bill, alongside a projected £7m marketing “cost increase”.
How can brands drive growth in 2025?
Niamh CarrollWith 2025 unlikely to bring cheer in terms of macroeconomic growth as brands face up a lacklustre era dubbed the “new normal”, what can marketers do to drive growth in this environment?
Lidl delivers record festive sales with £1bn Christmas turnover
Amrit VirdiLidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.
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