The Week in Tech: An electric vehicle shakeup and embarrassing websites
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Bumble on how embedding AI into its qualitative research process boosted engagement
Josh StephensonBumble’s insights team found itself on the fringes of the big conversations – until it started using an AI tool to help it deliver some work quicker.
AI is going to eat your search traffic – don’t let it eat your brand
Andrew HollandAI agents will be transformative in how consumers engage with marketing – but too many marketers are being slow to react.
The Week in Tech: Samsung in ‘do or die’ situation and Google’s record acquisition
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Week in Tech: Smartwatch category in decline and Bluesky thinking
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
How LNER used AI to segment its audience and deliver more ‘precise’ campaigns
Grace GollaschTo address its “frequency challenge” LNER built a machine learning model to define “high-propensity” customers to target with email campaigns, resulting in higher conversion and less waste.
The Week in Tech: Anthropic’s ‘hybrid’ AI reasoning and metaverse struggles
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
P&G on using AI to deliver ‘best possible value’ from ad spend
Niamh CarrollThe FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.
The Week in Tech: Google’s AI investment soars and Snap profits off TikTok uncertainty
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Why AI could be the best thing to happen to marketing
Alison LindlandAI has moved far beyond being a novelty, becoming the catalyst for a creative renaissance in marketing.
Google on why brands should stop fixating on an ‘AI strategy’
Charlotte RogersForget formulating strategies and focus on how AI can turbocharge each element of your plan, says EMEA marketing boss Yonca Dervisoglu.
Why most marketers are using AI wrong (and how to fix it)
Peter WeinbergIf you haven’t yet worked out what AI can do or why it’s valuable for your brand, consider these three principles for putting it to effective use.
The Week in Tech: TikTok ban nears, Google search trends and an AI football kit
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Week in Tech: OpenAI hires its first CMO and brand ambassadors
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Generative AI might not be the efficiency booster you hope it will be
Richard ShottonWhile it may seem that working in partnership with AI would lead people to be even more efficient – behavioural science tells us that may not be the case.
Coca-Cola unveils AI overhaul of ‘Holidays Are Coming’
Niamh CarrollThe fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola seeking to bring the ad to “today’s times”.
Should marketers be searching for ‘AI literate’ talent?
Ian BurrellAI: Beyond the Hype. Should marketing leaders ramp up training in new tech for their existing teams or look to recruit talent with AI ‘expertise’?
Unlock AI’s potential: How artificial intelligence can add value to brands
Coral PayneBrands cannot afford to ignore the emergence of generative AI. Consumers are driving its adoption, demanding their brand experiences to be faster, more intuitive, more personalised and more convenient. Such a rapidly evolving and potent technology can be a daunting prospect, but forward-thinking companies are already testing its capabilities and familiarising their marketers with its […]
‘No substitute for truth-led ideas’: What AI means for marketing creativity
Matthew ValentineAI: Beyond the Hype. Is there a role for AI in creative “co-creation” that is both effective and ethical?
Why brands must move fast to keep pace with consumer AI adoption
Niel BornmanAI is making strides in retail personalisation and marketing content creation, and will continue to be a game-changer alongside expert human judgement.
Remove the ‘drudge work’: How is AI changing market research?
Ian BurrellAI: Beyond the Hype. Generative AI has the ability to transform market research, removing menial, time-consuming tasks. But tools need to be briefed “rigorously and comprehensively”, and results must still be “validated and interpreted by qualified humans”.
‘It’s not a slam dunk’: How will AI impact segmentation and targeting?
Ian BurrellAI: Beyond the Hype. Generative AI has the potential to streamline the way marketers approach segmentation and targeting, but it’s not without its limitations, according to marketers who have been experimenting with its use.
Why B2B marketers are approaching AI with a mixture of ‘excitement and caution’
Matthew ValentineAI: Beyond the Hype. Generative AI offers B2B brands a wealth of opportunity but marketers are experimenting with an edge of caution.
Can marketers delegate decision making to AI?
Matthew ValentineAI: Beyond the Hype. Marketers look set to benefit from delegating certain aspects of decision making to AI, that is if they can negotiate the pitfalls.
P&G on using AI to deliver ‘best possible value’ from ad spend
Niamh CarrollThe FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.
How LNER used AI to segment its audience and deliver more ‘precise’ campaigns
Grace GollaschTo address its “frequency challenge” LNER built a machine learning model to define “high-propensity” customers to target with email campaigns, resulting in higher conversion and less waste.
Reckitt: Don’t use AI to increase efficiency at the expense of recruiting junior talent
Niamh CarrollReckitt’s global director of data-driven marketing and media says generative AI must be used to “replace tasks not jobs”.
‘Dual velocity’ approach: How Coca-Cola marketers are adopting generative AI
Niamh CarrollThe Coca-Cola Company is keen to “jump in” to better understand how it can use generative AI across the organisation, but will not just use the tool for “the sake of doing it”.
‘There’s always money for a good idea’: O2 on why its AI granny ‘reinforces’ its customer values
Josh StephensonO2 has created AI grandma Daisy to tackle scammers and boost awareness of the brand’s fraud prevention technology.
Reckitt on Gen AI, ‘full funnel’ and why ROI is about to get easier
Charlotte RogersA firm believer in the strength of “full funnel ideas”, Reckitt’s Becky Verano is on a mission to “take the hood off” creativity and explore virtual production.
‘It will democratise creativity’: One global B2B CMO on how AI is ‘transforming’ its marketing
Josh StephensonInfosys has been hard at work embedding AI into the marketing function – and is already seeing the benefits in efficiency, experience and effectiveness.