Most marketers ‘gaining influence’ within business
Despite the challenges, over half of Career & Salary Survey respondents feel optimistic about marketing’s future within their company.
The pressure marketers are under is real. From the persistent need to do more with less, to grappling with feelings of imposter syndrome and the threat of burnout, nuance is needed when thinking about where the industry is headed.
Despite the challenges, however, marketers are feeling optimistic about the future.
Over half (54.3%) of the more than 3,500 marketers responding to Marketing Week’s exclusive 2025 Career & Salary Survey say they are gaining influence in their business and therefore feel optimistic about the future of marketing in their company.
