‘Incredibly short-sighted’: What’s the impact of cutting senior marketing roles?
Marketing still isn’t valued or understood by some businesses, leading to deep problems from redundancy to skills gaps, say senior marketing leaders.
By Molly Innes
Brands and their CMOs are under perpetual pressure to do more with less. To make matters worse, some senior marketers are being cut from teams and not replaced, according to Marketing Week’s exclusive 2025 Career & Salary Survey.
A quarter (23.8%) of more than 3,500 marketers surveyed say their business has cut senior marketing leaders and not brought in a replacement.
This is “incredibly short-sighted”, says Beckie Stanion, former Frasers Group CMO and now co-founder of Problem Child, a new creative solutions collective.
