A fifth of brands plan job cuts amid economic uncertainty
Molly InnesMore than half of marketers say uncertainty is putting resourcing under pressure, according to Marketing Week’s 2025 Career & Salary Survey.
Molly Innes
Demand up for AI and growth skills in marketing, study finds
Molly InnesAI literacy, coupled with expertise in revenue, growth and B2B marketing strategy, are among the fastest growing skills for UK marketers, says LinkedIn.
Confidence in longevity of CMO role up from 2020, study finds
Molly InnesJust 10% of global marketers believe the CMO role won’t exist in a decade, down on 19% five years ago, according to WFA data.
The Marketing Week Podcast: Marketing’s pay gap problem and recruitment challenges
Molly InnesExclusive data from Marketing Week’s 2025 Career & Salary Survey shows pay gaps are widening, while recruitment woes continue for many marketers.
‘In rude health’: Why Sky Sports is courting Gen Z with its Miami Open audio campaign
Molly InnesSky Sports is focused on bringing new audiences into the fold through its marketing efforts, says marketing director Dave Stratton.
John Lewis boss: Relaunch of Never Knowingly Undersold was ‘catalyst’ for turnaround
Molly InnesThe relaunch of Never Knowingly Undersold contributed to a six-point increase in the brand’s Net Promoter Score and better value for money perceptions, the business says, as it reports strong profits.
Marketing’s fastest and slowest growing job titles revealed
Molly InnesDemand for brand consultants is up 68%, while demand for senior regional marketing managers is falling, according to exclusive data from LinkedIn.
‘Incredibly short-sighted’: What’s the impact of cutting senior marketing roles?
Molly InnesMarketing still isn’t valued or understood by some businesses, leading to deep problems from redundancy to skills gaps, say senior marketing leaders.
All In Census returns to encourage marketing to measure inclusion progress
Molly InnesBack for its third iteration, the All In Census is asking the marketing industry to “help drive recruitment, retention and representation”.
‘The strategy was right’: Aston Villa on the success of its rebrand and global entertainment ambitions
Molly InnesRebranding a football club can go down badly with fans, however, for Aston Villa it’s been a commercial success with £100m in ‘controllable revenue’ off the pitch generated, says president of business operations Chris Heck.
Adidas makes headway on brand revival as marketing spend set to rise
Molly InnesHaving increased its marketing spend by 12% last year, the sportswear giant plans to ramp up investment in 2025 as its brand revival continues.
Are recruitment processes damaging marketers’ mental health?
Molly InnesThe hiring process can be brutal, with drawn out processes, ghosting and a supply and demand issue – all of which is impacting marketers’ mental health.
The Marketing Week Podcast: Does marketing have an early talent problem?
Molly InnesIn this episode, we’re tackling the industry’s early talent issue and highlighting the importance of opening up marketing.
‘A sense of opportunity’: Small businesses on the importance of upskilling
Molly InnesUpskilling their marketing abilities is a top priority for brands this year, according to Small Business Britain. But how do they go about it?
‘On the front foot’: Brands urged to ‘invest ahead of the curve’ in women’s sport
Molly InnesWith the Women’s Euros on the horizon this summer, brands that take an authentic interest in women’s sport are poised to make an “excellent return on investment”.
Lidl launches TikTok Shop ‘pop-up’ to ‘meet customers directly’
Molly InnesThe supermarket, which doesn’t offer online delivery in the UK, is selling 3,000 “high protein” bundles on the platform.