‘A blank sheet of paper’: Tesco’s marketing boss on the power of ‘restless’ leadership
Amrit VirdiA “belief in data” and desire to push boundaries is informing Tesco group customer director Becky Brock’s vision for the retail giant.
‘Writing the next chapter’: Tesco’s Becky Brock on her marketing vision for ‘Britain’s brand’
Amrit VirdiIn her first major interview since taking on the role, the Tesco marketing boss discusses dropping ‘Food Love Stories’, working “hand in glove” with retail media and being at one of the UK’s “bedrock brands”.
Tesco drops ‘Food Love Stories’ after seven years
Amrit VirdiThe supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect with consumers about food on an emotional level.
Tesco Media: Retail media measurement to ‘come of age’ in 2025
Grace GollaschMeasurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in benchmarks and standardisation.
Awareness, consistency and ‘sparkle’ help retailers triumph amid ‘competitive’ Christmas
Amrit VirdiAs retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?
Tesco credits ‘biggest ever Christmas’ to increased value focus
Grace GollaschThe supermarket achieved its highest market share since 2016, now at 28.5%, after increasing its focus on value over the festive period.
Tesco swaps humour for emotion with ‘personalised’ festive campaign
Amrit VirdiDrawing on Clubcard data, the retailer is using lessons from last year’s festive push to “feed the Christmas spirits” of its customers.
Tesco expands retail media offering with new measurement framework
Grace GollaschAlongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement.
‘Paradigm shift’: How brands and charities are ‘mobilising’ to ‘crack’ social challenges
Amrit VirdiBrands and charities are increasingly working towards “shared missions”, as the focus shifts from “transactional exchanges” to aligned values.
Tesco CEO: Brand perceptions are up ‘across the board’
Niamh CarrollThe UK’s largest supermarket saw “strong” volume growth in its most recent quarter and is taking market share from both premium retailers and discounters, it said.
Very’s CMO: Understanding the 3Cs will help marketers break through the ‘sea of sameness’
Josh StephensonFinding ways to make sure that marketing is connected to all parts of the business has been key in differentiating The Very Group and Tesco Mobile.
Tesco marketing boss to leave the business
Niamh CarrollGroup customer director Emma Botton has been with Tesco for eight years, taking on the most senior marketer last year after chief customer officer Alessandra Bellini left the business.
Tesco CEO claims retailer ‘more competitive than ever’ on value
Niamh CarrollTesco retains a “healthy dose of paranoia” about taking on the “intensely competitive” supermarket category, despite value play delivering market share gains.
This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, Tesco marketing boss Emma Botton and BBH London CEO Karen Martin share the secrets of their partnership.
Tesco ‘disappointed’ as it loses appeal against Lidl logo ruling
Molly InnesTesco will need to change its Clubcard Prices logo in the coming weeks as it loses its appeal against last year’s ruling, which found it had infringed on Lidl’s trademark.
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