How Amazon used emotion to engage cinema audiences
Grace GollaschAmazon’s ad ranks in the top 7% of all ads this month, according to the latest The Works study.
Amazon must resist the temptation to bleed James Bond dry
Mark RitsonThe 007 brand will suffer if Amazon emulates Star Wars with spin-off movies and series. But it can license endless products if they’re far away from screens.
Amazon’s Prime Video ad tier reaches monthly UK audience of 19 million
Grace GollaschA year after announcing the introduction of ads to Prime Video, Amazon has revealed its average UK monthly ad tier customer numbers for the first time.
Future Marketing Leaders 2024: Adreana Starke, Amazon Japan
Lucy TesserasMarketing Week is proud to name Adreana Starke from Amazon Japan as one of our 2024 Future Marketing Leaders, sponsored by Digitas.
Amazon needs saving but is advertising going to be its saviour?
Grace KiteIt’s hard to imagine Amazon as vulnerable. But after Covid, demand dropped while the costs of expensive fulfilment capacity set up during the crazy times continued. Almost a trillion dollars’ worth of turnover netted out a loss of $2bn in 2022. With this peril in the background, the advertising business, where Amazon sells access to […]
‘A solution to a problem that doesn’t exist’: What’s going wrong for Amazon Fresh?
Michaela JeffersonAmazon is reportedly pausing the aggressive UK rollout of its Amazon Fresh convenience stores, following lacklustre sales at its 19 existing London locations.
Apple beats Amazon and Google to reclaim title of world’s most valuable brand
Molly InnesApple is “on course” to become the world’s first trillionaire brand after topping Kantar’s BrandZ ranking for the first time since 2015.
Amazon invested over £68m in TV ads in the UK last year
Michaela JeffersonThe second largest spender among online-born businesses was Compare the Market at £60.3m, followed by Vinted, Google and Deliveroo.
Seeing the value: How apprenticeships are being used to unearth fresh talent
Charlotte RogersAfter Marketing Week’s Career and Salary Survey data suggested many businesses are doubting the value of apprenticeships, the apprentices themselves explain why brands are missing out.
Only a fool would bet against Amazon succeeding on the high street
Mark RitsonNewly leaked documents suggest Amazon has begun a concerted push to become a grocery retailer on the British high street. Our columnist looks at why it will eventually triumph, and why this new move is a big part of the omnichannel revolution.
Why retailers are switching on to the ‘currency’ of loyalty data in strengthening B2B ties
Matthew ValentineAs third-party cookies are phased out and the threat from ecommerce giants intensifies, retailers in search of new revenue streams are realising the potential of the data in their loyalty schemes.
Amazon: Customer anecdotes are as important as data
Marketing Week ReportersReading the ‘tea leaves of culture’ and choosing to prioritise empathy are reasons why the global ecommerce giant continues to grow at pace, according to Amazon Studios CMO Ukonwa Ojo.
How brands can deliver unique, memorable experiences in customers’ everyday lives
Zach JohnsonBrands can create memories and help support sales by offering innovative experiences for consumers at the time and place they want to engage.
The future of marketing careers? Marketing, data, tech and digital in harmony
Colin LewisAfter a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.
Amazon retains crown as world’s most valuable brand
Matt BarkerAmazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.
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