Next ups international marketing spend as it reaches £1bn in profit
Amrit VirdiAs it looks to expand internationally, Next is increasing its focus on measuring marketing incrementally.
‘A blank sheet of paper’: Tesco’s marketing boss on the power of ‘restless’ leadership
Amrit VirdiA “belief in data” and desire to push boundaries is informing Tesco group customer director Becky Brock’s vision for the retail giant.
Co-op kicks off biggest value campaign with Aldi price match push
Amrit VirdiThe campaign supporting the scheme aims to address perceptions price is a “challenge” in convenience store settings.
‘Writing the next chapter’: Tesco’s Becky Brock on her marketing vision for ‘Britain’s brand’
Amrit VirdiIn her first major interview since taking on the role, the Tesco marketing boss discusses dropping ‘Food Love Stories’, working “hand in glove” with retail media and being at one of the UK’s “bedrock brands”.
SunLife on putting ‘everyday confidence’ at the heart of its brand modernisation
Amrit VirdiThe financial services firm wants to “empower” its audience by rejecting the “formulaic” approach brands often adopt when speaking to over 50s.
Why charities shouldn’t underestimate the power of a rebrand
Amrit VirdiWith donations stabilising rather than increasing, charities are tapping into the power of the rebrand to modernise and stay relevant.
‘Memorable and catchy’: Dreams swaps Gillian Anderson for talking mattresses to ‘stand out’
Amrit VirdiBrand characters, expertise, and an emphasis on physical retail are what Dreams CMO Jo Martin sees as essential to make the brand stand out.
Analysts sceptical of Boohoo’s Debenhams Group rebrand
Amrit VirdiThe business will shift to a marketplace model to aid the turnaround of its youth brands.
How Virgin Money is ‘turning the lights back on’ with brand storytelling push
Amrit VirdiWith its new brand proposition, Virgin Money is hoping to bring banking to life for customers and set the business up for success following its buyout by Nationwide.
Women’s Aid on engaging young people via the power of social media
Amrit VirdiWomen’s Aid wants to increase awareness of the realities of domestic abuse faced by women and children, using social media to share survivors’ stories.
Bluesky on brands, engagement and offering a ‘different vision’ for social media
Amrit VirdiAfter seeing a huge influx in users following Trump’s presidential victory, Bluesky is extending its measurement offering and positioning its alternative vision for brands.
Abercrombie & Fitch bets on marketing to ‘amplify’ UK growth
Amrit VirdiAbercrombie & Fitch credits its customer first ethos for fuelling a “record” fourth quarter, with the retailer claiming to have achieved sustainable profit growth.
Abrdn backtracks on controversial rebrand
Amrit VirdiKeen to eliminate “distractions” with a switch back to Aberdeen, the firm is looking to build on “improved customer awareness” being driven by marketing.
‘Bridging the gap between inspiration and reality’: Primark and Pinterest on their ‘unexpected’ partnership
Amrit VirdiPrimark is bringing its home collection to life online through a unique, “customer first” collaboration with Pinterest, which sees the partnership as a chance to expand onto the high street.
Asos top marketer to depart amid restructure
Amrit VirdiThe retailer is combining its customer and commercial, and brand and creative teams, as part of its mission to drive growth.