Ryanair launches member scheme as it looks to extend ‘price leadership’
Jasper BaumannRyanair’s ‘Prime’ membership offers exclusive seat sale access, free reserved seats, and free travel insurance for every flight taken.
‘Writing the next chapter’: Tesco’s Becky Brock on her marketing vision for ‘Britain’s brand’
Amrit VirdiIn her first major interview since taking on the role, the Tesco marketing boss discusses dropping ‘Food Love Stories’, working “hand in glove” with retail media and being at one of the UK’s “bedrock brands”.
‘Memorable and catchy’: Dreams swaps Gillian Anderson for talking mattresses to ‘stand out’
Amrit VirdiBrand characters, expertise, and an emphasis on physical retail are what Dreams CMO Jo Martin sees as essential to make the brand stand out.
Domino’s CEO: Loyalty scheme ‘widens the moat’ on the brand
Niamh CarrollThe loyalty scheme, which is in the second phase of its trial, is acting to drive incremental frequency, says Domino’s UK CEO.
Marketoonist on loyalty programmes
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
How LNER used AI to segment its audience and deliver more ‘precise’ campaigns
Grace GollaschTo address its “frequency challenge” LNER built a machine learning model to define “high-propensity” customers to target with email campaigns, resulting in higher conversion and less waste.
‘It needs to be like Goldilocks’: Brands on the personalisation ‘balancing act’
Grace GollaschWhile 100% of marketers claim to be personalising their marketing materials, 88% admit personalisation can feel intrusive, according to new DMA research.
MoneySuperMarket doubles down on loyalty as PPC costs stack up
Amrit VirdiThe group wants to focus on customer retention via its SuperSaveClub membership rather than investing in pay-per-click and third-party media.
How one brand is looking to bring ‘trust and authenticity’ to social commerce
Amrit VirdiNot On The High Street’s former CMO and CEO is making a place for “word of mouth” in social commerce through a new platform.
Marketoonist on personalisation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Marketoonist on retention
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘It starts with the traveller’: How Expedia Group’s new CMO is drilling into data to grow the brand
Hannah RashbassSix months into the role, Expedia Group’s CMO reflects on the importance of insight to drive repeat custom.
Sainsbury’s shows strong growth as it doubles down on value and loyalty
Amrit VirdiDespite financial struggles at Argos, Sainsbury’s has seen growth in its sales and attributed success to its Nectar Price scheme and enhanced retail media.
‘A big moment’: Poundland extends digital transformation with rewards app launch
Amrit VirdiPoundland has launched Poundland Perks as it looks to reward loyalty and gain a better understanding of customers.
Retail media may excite the execs, but loyalty is where the real revolution is happening
Ben DavisLoyalty programmes have changed dramatically in the past five years and serve as a yardstick for the digital transformation of grocery retail.
Marketing Podcasts
Samuel JoyAll the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers.
