Teams in turmoil: Marketers on the ups and downs of restructures
Matthew ValentineWith the level of marketing team restructures at a three-year high, can revamps be seen as a positive form of redeployment rather than a cover for redundancies?
‘A statement of intent’: Brands on the rationale behind appointing their first CMO
Matthew ValentineWhile some firms are cutting senior marketing leaders, others see appointing their first CMO as a statement of intent in the pursuit of growth.
Marketers on the risks and rewards of effective team building
Matthew ValentineFrom avoiding the impulse to hire ex-colleagues to constantly engaging “passive candidates”, marketers discuss their playbook for building effective teams.
‘There’s no right or wrong’: Why nuance is needed when building marketing teams
Matthew ValentineFrom startups recruiting generalists to corporates hiring specialist expertise, marketing teams may differ by size or industry but change is a constant.
Restructures, influence, short-term gains: 5 interesting stats from State of B2B Marketing 2024
Matthew ValentineMarketing Week’s 2024 State of B2B Marketing research reveals marketers are coming under increasing pressure to deliver.
Are digital emissions a marketing blindspot?
Matthew ValentineA combination of weak consumer pressure and a lack of agreed standards means marketers are failing to prioritise cleaning up their ‘hidden’ digital emissions.
‘If they’re winning, we’re winning’: B2B marketers on the relationships that matter
Matthew ValentineFrom making the CFO your “first customer” to exploring cross-functional tension, marketers should put energy into nurturing relationships with the CEO and beyond.
Abercrombie & Fitch credits brand portfolio ‘strength’ for driving record quarter
Matthew ValentineFresh from appointing former Mars CMO Andrew Clarke to its board, the fashion retailer claims its “strong” brand portfolio has contributed to record sales.
AI ‘efficiencies’ boost Klarna profits and marketing frequency
Matthew ValentineKlarna claims it is reaping the rewards of embracing “practical AI” to make its business – and employees – “more efficient”.
Fashion turnaround gives M&S confidence to open ‘curated’ clothing store
Matthew ValentineHaving boosted not only quality but – crucially – style perceptions, Marks & Spencer is to open a curated standalone clothing and beauty store in “test and learn” trial.
Summer discounting sees retail prices fall for first time in three years
Matthew ValentineRetailers opting for heavy discounts on summer fashion and household goods have driven the first fall in retail prices for almost three years, but inflationary pressures remain.
Growth, humour and digital brand building: 5 interesting stats from Language of Effectiveness 2024
Matthew ValentineFrom analysing growth prospects to digital delivering brand building, Marketing Week’s Language of Effectiveness data suggests differing attitudes between B2B and B2C firms.
Consumers show sharp contrast between views on personal versus national finances
Matthew ValentineConsumers’ sentiments around their personal finances are improving, while sentiments around the general UK economy are on the decline, according to August’s GfK Consumer Confidence Index.
Global ad spend more than doubled over past decade
Matthew ValentineGlobal advertising spend is set to exceed $1trn (£820bn) this year for the first time.
McDonald’s experiments with retail formats in £1bn rollout
Matthew ValentineSmaller format stores and ‘Drive to’ outlets are part of the fast food giant’s plan to extend its UK footprint, as the business attempts to bounce back from its first sales drop since 2020.
P&G European brand boss named ISBA vice-president
Matthew ValentineProcter & Gamble Europe chief brand officer Taide Guajardo will work alongside Boots CMO Pete Markey, who was appointed ISBA president last month.