Want to know what you’re worth? 2025 marketing pay revealed

We all know marketers are being asked to do more with less, taking on bigger remits without the necessary uplift in pay. In this context, salaries take on even greater significance as a benchmark for how marketing is valued in 2025.

Are you being paid fairly compared to your peers? What salary can you expect to achieve as you climb the career ladder? Which sectors are keeping pace and which are falling behind?

Marketing Week’s 2025 Career & Salary Survey looks to answer all these questions, with data revealing the average salary across multiple sectors and the mean salary split by level of seniority. We also share the best and worst paying sectors for male versus female marketers.