Ryanair launches member scheme as it looks to extend ‘price leadership’
Jasper BaumannRyanair’s ‘Prime’ membership offers exclusive seat sale access, free reserved seats, and free travel insurance for every flight taken.
Marketoonist on claiming to be ‘AI-first’
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How Vue worked with insights to overcome feeling ‘conscious’ about expanding into gaming
Josh StephensonVue brought its senior leadership into the process early and leaned on the expertise of colleagues to launch its gaming proposition.
Think your category is a special case? Think again
Helen EdwardsThe key pillars of brand building aren’t different for B2B, luxury and startups. The blueprints are the same, even if the results look very different.
How marketing powered Nintendo UK from 5% to 80% market share in just one year
Josh StephensonIn the mid-noughties, Nintendo was struggling against its competition, but with the launch of the Nintendo DS and Nintendo Wii it opened up new markets, targeted a new audience and changed the industry forever.
The Week in Tech: Anthropic’s ‘hybrid’ AI reasoning and metaverse struggles
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Marketoonist on AI low hanging fruit
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
P&G on using AI to deliver ‘best possible value’ from ad spend
Niamh CarrollThe FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.
Liquid Death might be retreating from the UK but it is by no means dead
Jon EvansPeople have been quick to write off Liquid Death but it won’t be the last we see of it.
The future of fashion and technology: What marketers need to know
Marketing Week PartnerAs innovation accelerates, the future of the fashion industry is becoming increasingly intertwined with technology.
‘It’s hard to do’: Beats CMO on uniting product and marketing
Molly InnesAs the headphone giant launches its “biggest” campaign to date, CMO and head of product Chris Thorne explains why the “best” ads showcase brand and product.
‘Be curious all the time’: Three brands on improving their marketing operating model
Grace GollaschMarketers from PwC, Tesco and Ford discuss research from the AAR that finds only 51% of CMOs believe their current marketing operations model is high performing.
Starbucks’ brand focus and making growth happen: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Starbucks looking to “restore confidence” by investing in brand to calls for marketers to find growth opportunities rather than waiting for them to happen, it’s been a busy week. Here is my take.
Ruling that Aldi infringed trademark could have ‘dramatic’ effect on copycat products
Niamh CarrollA court ruling that Aldi infringed Thatchers’ trademark could “open the floodgates” for similar cases, meaning retailers producing brand lookalikes may have to remove the products or face legal action.
Can rapid delivery players build sustainable growth in 2025 and beyond?
Rebecca SentanceOnce hailed as the “next generation of ecommerce”, quick commerce has struggled in recent years as the remaining businesses compete for a slice of a much smaller market. What needs to change?
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