With 93% of women saying they’ve had health concerns dismissed, Medichecks is looking to raise awareness of the issue and position itself as a “first step” for women frustrated by a lack of response.
After seeing a huge influx in users following Trump’s presidential victory, Bluesky is extending its measurement offering and positioning its alternative vision for brands.
With the Women’s Euros on the horizon this summer, brands that take an authentic interest in women’s sport are poised to make an “excellent return on investment”.
Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in collaboration with Meta.
NatWest’s latest brand campaign, part of the ‘Tomorrow Begins Today’ platform, is targeting entrepreneurial young people with a social-first approach.
The supermarket, which doesn’t offer online delivery in the UK, is selling 3,000 “high protein” bundles on the platform.
Not On The High Street’s former CMO and CEO is making a place for “word of mouth” in social commerce through a new platform.
As Formula One teams get ready for the new season, brands are using social media to transform the traditional sport into an inclusive and accessible community giving fans “a look behind the curtain”.
Having already notched up 700% sales growth on TikTok Shop, Hair Syrup is looking for bigger and better ways to expand its brand in 2025.
Meta claims changes to its content moderation policy have not impacted advertiser demand, as the business aims to focus on AI and working with creators.
Give Me Cosmetics used TikTok Shop’s integrated format to mirror the organic content users expect to see on TikTok, earning it a spot as one of Kantar’s most effective ads on the platform this month.
Very has worked with System1 to develop a precise approach to TikTok pre-testing, as the retailer looks to “accelerate growth” in 2025.
From pensions to the property market, TikTok is fast becoming the social platform of choice for a host of brands – some of which you may not expect.
The Marketing Week Podcast is back for 2025 and we’re starting with a look at some of this week’s biggest marketing stories.
After recruiting Kendall Jenner for its latest campaign, Adanola believes a mix of virality, social-first thinking and ditching discounts will help the brand scale.
All the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers.
