With its new brand proposition, Virgin Money is hoping to bring banking to life for customers and set the business up for success following its buyout by Nationwide.
Primark is bringing its home collection to life online through a unique, “customer first” collaboration with Pinterest, which sees the partnership as a chance to expand onto the high street.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
In her first role within the charity sector, Sonia Sudhakar is on a mission to drive Macmillan’s impact, income and connection with marginalised communities.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Currys attributes rising customer satisfaction to having “better retail fundamentals”, including a bigger product range and being “more trusted on price”.
Under new laws coming in this October, ads for ‘less healthy’ food will be banned online and heavily restricted on TV, but Cadbury says its strategy for reaching consumers is changing anyway.
It’s easy to blame the convenience of online shopping for the struggles of the high street, but recent success stories show there is still a demand for physical stores. However, investment is key.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Six months into the role, Expedia Group’s CMO reflects on the importance of insight to drive repeat custom.
Opting for a marketing strategy weighted towards brand and social channels, M&S is on a mission to “re-imagine” its website and app experience to drive growth.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Determined to lift customer experiences “out of the ordinary”, Virgin Group’s chief brand officer connects the dots between over 40 varied businesses.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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