Marketers twice as likely to favour relationship with sales over finance
Charlotte RogersJust over a quarter of marketers say finance is their key relationship within business, versus 50% who prioritise their ties with sales.
Charlotte Rogers
Marketing team restructures at three-year high
Charlotte RogersOver half of marketing teams have restructured over the past 12 months, rising to almost 70% within large businesses.
‘Who’s in the room?’: Urgency needed to fix marketing’s socio-economic pay gap
Charlotte RogersWhile there’s no silver bullet, progressive businesses are setting out a roadmap to tackle the industry’s lack of socio-economic diversity.
Progress stalls on closing marketing’s socio-economic pay gap
Charlotte RogersMarketers from working-class backgrounds are being paid 15.3% on average less than their middle- and upper-class peers, versus 15.9% in 2024.
Ethnicity pay gap: Brands urged to ‘stop paying lip service to diversity’
Charlotte RogersMarketing’s growing ethnicity pay gap is being seen as a “wake-up call” to root out bias all the way from recruitment to retention.
Marketing’s ethnicity pay gap at highest level since 2022
Charlotte RogersExclusive 2025 Career & Salary Survey data reveals an ethnicity pay gap of 13.3%, up sharply on 2024 levels.
‘What meritocracy?’: Disappointment as marketing’s gender pay gap widens
Charlotte RogersAs our Career & Salary Survey data reveals widening pay disparity, what can be done to make tackling marketing’s 17.8% gender pay gap as a matter of urgency?
‘Boundless opportunity’: How one internship is changing the game for emerging talent
Charlotte RogersTurbocharging access to the creative industries is the guiding principle behind the John Doe Group’s award-winning Unlocked internship programme.
Most marketers ‘gaining influence’ within business
Charlotte RogersDespite the challenges, over half of Career & Salary Survey respondents feel optimistic about marketing’s future within their company.
Disappearing CMOs and targeting woes: Your Marketing Week
Charlotte RogersFrom CMOs being cut from brands to save on wages to why marketers ignore targeting at their peril, it’s been a busy week. Here is my take.
‘Actions speak louder than words’: Insurer Zurich on prioritising socio-economic diversity
Charlotte RogersThe first UK insurer to publish its socio-economic pay gap data, Zurich embarked on a decade-long process of building trust and taking inclusion seriously.
Quarter of brands cutting senior marketing leaders
Charlotte RogersSaving money on wages (58.4%) is the main reason cited for cutting and not replacing senior marketing talent.
‘Life changing on both sides’: Three marketers on the value of apprenticeships
Charlotte RogersBrands should see marketing apprenticeships as both a chance to help fresh talent break into the industry and an opportunity to turbocharge their business.
‘Protecting the industry’: Brands urged to recognise apprenticeship value exchange
Charlotte RogersAs new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.
Marketing apprenticeship numbers plummet with resourcing flagged as biggest barrier
Charlotte RogersJust 15.9% of firms operate a marketing apprenticeship, citing the level of resource required and a lack of senior buy-in as key barriers.