‘Massive warning sign’: Marketers on the ‘seismic’ scale of imposter syndrome
Does the term ‘imposter syndrome’ put pressure on marketers to ‘fix’ themselves, while businesses ignore the systemic issues causing these feelings in the first place?
Self-doubt, persistent anxiety, the fear of being found out. Just a few hallmarks of imposter syndrome, a feeling most marketers will no doubt recognise.
A staggering 80.1% of the more than 3,500 marketers responding to Marketing Week’s exclusive 2025 Career & Salary Survey have experienced imposter syndrome at some point in their career.
One marketer who can relate is Nishma Patel Robb, founder of female-focused personal brand accelerator Glittersphere and former senior director of brand and reputation marketing at Google.
