Teams in turmoil: Marketers on the ups and downs of restructures
With the level of marketing team restructures at a three-year high, can revamps be seen as a positive form of redeployment rather than a cover for redundancies?
Are marketing teams in turmoil? The last year has seen more than half of marketers go through a team restructure, while nearly a third have seen their team merged with another discipline.
Data from Marketing Week’s exclusive 2025 Career & Salary Survey shows the breakneck pace of change is speeding up from previous years, not slowing down.
What is fuelling this level of restructuring and is it something marketers should fear, or just another kind of progress? Those who have been involved in some of these projects point out that the term ‘restructure’ does not necessarily have negative connotations, even if those are the ones that immediately leap to mind when a reorganisation is mentioned.
