‘Life changing on both sides’: Three marketers on the value of apprenticeships
Brands should see marketing apprenticeships as both a chance to help fresh talent break into the industry and an opportunity to turbocharge their business.
Despite good intentions and pledges to review their talent pipelines, the number of businesses offering a marketing apprenticeship remains stubbornly low.
Rather than seeing adding an apprentice to the team as extra work, brands are being urged to flip this thinking on its head.
“I would say you’re busy because you’re understaffed in some capacity or overworked, and if you get somebody in as an apprentice now think a year down the line, you’ve moulded them into the person you want them to be and they understand your business,” says Cerys Gardiner, marketing manager at healthcare company Medichecks.
