‘Outthink rather than outspend’: How marketers are dealing with the challenge of more with less
With the majority of marketers having to do more with less, how can teams best prepare themselves for this new reality while protecting the quality of their work?
Marketers are under pressure to deliver more than ever before. Be that results for businesses desperate for growth in a challenging economic environment, or marketers being required to take on a greater amount of responsibility in ever-expanding roles. Either way, it poses a daunting challenge and one that most marketers are having to face up to.
Marketing Week’s exclusive Career & Salary Survey 2025 data reveals 54.9% of marketers have seen the remit of their job change without an increase in remuneration. This is up sharply from 2024 when 40.1% of marketers indicated the same thing – and seemingly affects marketers whether they are junior or senior.
