‘Pressure in all directions’: What’s causing marketing’s burnout crisis?
Marketing Week’s exclusive Career & Salary Survey data suggests the industry is experiencing a burnout crisis. Here’s why.
By Molly Innes
“In the current economic situation, it feels as if no result is quick enough and unplanned fast income is valued more than developed strategies that are delivering and building for the business.”
This is the testimony of one senior marketer at the coalface of marketing’s burnout crisis.
“It is an exhausting way to work,” they explain. “I have worked long hours justifying award-winning work, protecting and supporting my brilliant team, and trying to approach the situation in a constructive and not defensive way, which can be stressful in itself.”
This marketer, who will be referred to as Marketer A, is not alone.
