‘Relevant, precise and timely’: Boots on value, growth and ‘greater personalisation’
Amrit VirdiSewing the seeds with its Christmas campaign, Boots is targeting ‘deal-savvy’ shoppers in 2025 by leaning into personalisation.
Boots sees solid growth as customers benefit from ‘strategic focus on value’
Amrit VirdiA strong Black Friday and a focus on expanding beauty and loyalty has led to year on year growth for Boots.
Boots: Strong ties between insights and marketing a catalyst for growth
Josh StephensonBoots’ Pete Markey and Katy Dixon on why bringing insights onto the marketing leadership board has proven effective and why every insight needs a ‘So what?’
How Boots achieved OOH effectiveness with its ‘biggest-ever’ beauty campaign
Grace GollaschThe beauty retailer’s “stand out” out-of-home campaign ranks in the top 5% of all OOH ads for women, according to the latest The Works study.
‘There’s no excuse for sloppy marketing’: Boots on making its Christmas campaign more ‘personal’
Amrit VirdiBoots has called in Adjoa Andoh as an empowered Mrs Claus and is venturing into gaming for its Christmas 2024 campaign.
‘Constant investment’: Boots urged to ramp up marketing despite market share surge
Amrit VirdiDespite notching up its 14th consecutive quarter of market share growth, Boots should ramp up investment to enhance its customer relationships, analysts suggest.
‘I need to continually reinvent who I am’: Pete Markey on becoming ISBA president
Grace GollaschISBA’s new president and Boots CMO discusses his priorities for his tenure and the importance of community in a “lonely” senior marketing role.
Boots CMO Pete Markey appointed ISBA president
Grace GollaschMarketing Week’s 2023 Marketer of the Year takes over the role from NatWest Group CMO Margaret Jobling.
Boots delivers ‘biggest ever day’ of digital sales on Black Friday
Chris SutcliffeThe beauty and pharmaceutical retailer says a “record-breaking” Black Friday delivered its best-ever sales day on boots.com.
This Much I Learned: Boots’ CMO Pete Markey on marketing leadership
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.
Boots CMO Pete Markey on ‘bottling the magic’ to turn a brand around
Josh StephensonMarketing Week’s Marketer of the Year on why he wasn’t overawed by the challenge of revamping Boots, key lessons from his career in marketing and his Take That moment.
Boots shuns celebrities this Christmas in favour of campaign that highlights everyday empathy
Chris SutcliffeBoots’ 2023 Christmas campaign features an empathy-led story of a mother and daughter on a mission to pay back Santa.
Boots’ Pete Markey named Marketer of the Year
Marketing Week ReportersThe Boots CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2023.
Only one in five CMO-CFO relationships are truly collaborative
Chris SutcliffeResearch from the CMO Council finds that despite the importance of intra-department collaboration, true collaboration is extremely rare.
Boots ups focus on social commerce as it launches shoppable Meta and TikTok activity
Chris SutcliffeAs shoppable ads come to the fore for ecommerce, the beauty retailer is committing spend to Meta and TikTok to experiment with the format.
Marketing Podcasts
Samuel JoyAll the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers.
