M&S commits to delivering ‘trusted value’ as it cuts kidswear prices
Amrit VirdiAs well as investing in price, Marks & Spencer wants to ensure its clothing is designed to last as it believes “value is more than just the product’s price”.
‘Our secret weapon’: M&S on reaching a new generation by using its colleagues as influencers
Amrit VirdiBy utilising its store colleagues, Marks & Spencer is taking an innovative approach to social media to meet consumers where they are.
Awareness, consistency and ‘sparkle’ help retailers triumph amid ‘competitive’ Christmas
Amrit VirdiAs retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?
M&S ‘out to break records’ after festive success
Amrit VirdiBoosted by its festive campaigns, M&S broke sales records over Christmas with more customers choosing the retailer for “everyday shopping”.
This Much I Learned: M&S on how consistency is fuelling its transformation
Amrit VirdiM&S marketing directors Anna Braithwaite and Sharry Cramond discuss the transformation project that led to the retailer being named Marketing Week’s Brand of the Year.
Marks & Spencer wins Brand of the Year accolade
Niamh CarrollM&S has been crowned Marketing Week’s Brand of the Year 2024, having executed an impressive transformation.
‘Great opportunities ahead’: M&S on why its festive ad reflects ongoing ‘transformation’
Amrit VirdiThree years into its transformation, Marks & Spencer is tapping into the magic of a family Christmas in a bid to enhance its style perceptions.
M&S pledges to ‘upgrade digital experience’ to fuel growth
Hannah RashbassOpting for a marketing strategy weighted towards brand and social channels, M&S is on a mission to “re-imagine” its website and app experience to drive growth.
‘Moving on without moving off’: Dawn French returns to celebrate Christmas with M&S Food
Amrit VirdiConsistency, product, and a broad media mix all play a key role in M&S Food’s festive ad this year.
How M&S and Innocent used emotion and ‘single-mindedness’ to earn attention
Grace GollaschBy playing on emotions and using humour, M&S and Innocent successfully used Instagram to earn and retain attention, according to Kantar’s ‘The Works’ study.
‘We’re going in the right direction’: M&S on brand reappraisal and the transformation journey
Amrit VirdiWith curated stores, TV deals and influencer collaborations high on the agenda, top marketer Anna Braithwaite admits M&S still has “a long way to go”.
‘High-performance culture’: M&S marks ‘new beginnings’ with ITV partnership
Amrit VirdiCelebrating the “beginnings of a new M&S”, the retailer is partnering with ITV on a TV show aimed at lifting the lid on its “high-performance culture”.
Fashion turnaround gives M&S confidence to open ‘curated’ clothing store
Matthew ValentineHaving boosted not only quality but – crucially – style perceptions, Marks & Spencer is to open a curated standalone clothing and beauty store in “test and learn” trial.
M&S to steer clear of ‘tricksy’ pricing to focus on value perception
Grace GollaschM&S enjoyed a strong year as it kept its promotions “very limited” and continued to boost style, value and quality perceptions.
Future Marketing Leaders 2024: Sacha Spinas, M&S
Lucy TesserasMarketing Week is proud to name Sacha Spinas from M&S as one of our 2024 Future Marketing Leaders, sponsored by Digitas.
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