Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, according to exclusive research from LinkedIn.
Women’s sport in the UK, excluding global tournaments, achieved its highest viewership level ever in 2024, according to Women’s Sport Trust data.
Reading data and reacting to it means you can get caught in a never-ending loop that prevents you from seeing the bigger picture. It’s far better to set your strategy first and use data to check the plan is working.
Despite working together for less than a year, Motorway’s CMO Naomi Walkland and director of analytics Elly Evans have moved at pace to bring the functions closer together.
Rightmove is investing in technology that helps customers at different stages of their home-moving journey and as a result upgrading its communication capabilities to be more personalised.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
If you haven’t yet worked out what AI can do or why it’s valuable for your brand, consider these three principles for putting it to effective use.
Boots’ Pete Markey and Katy Dixon on why bringing insights onto the marketing leadership board has proven effective and why every insight needs a ‘So what?’
Tighter regulations and Google’s original plans to deprecate third-party cookies meant marketers were encouraged to collect more first-party data in 2024. The focus will now shift from collecting data to using it effectively in 2025.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From fostering a positive relationship with insight to whether you should choose an agency based on location, it’s been a busy week. Here is my take.
In the first of a new series, Customer-First Thinking, we explore how a massive B2B business manages to remain insight-driven and not fall into silos.
Six months into the role, Expedia Group’s CMO reflects on the importance of insight to drive repeat custom.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
In an attempt to give marketers a reason to invest in TV, the three biggest broadcasters have created a tool to quantify TV’s impact on performance metrics.
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