Marketers twice as likely to favour relationship with sales over finance
Just over a quarter of marketers say finance is their key relationship within business, versus 50% who prioritise their ties with sales.
Relationships matter in business, but to marketers some matter more than others.
According to Marketing Week’s exclusive 2025 Career & Salary Survey, half (49.7%) of the 3,500 respondents say the sales team/chief sales officer is their most important relationship, closely followed by the CEO (46.5%).
The sample are almost twice as likely to cite the relationship with sales as they are the CFO/finance team (26.2%).
Just a quarter (24.7%) of marketers consider the relationship with the head of innovation/product team their most important relationship, followed by the head of insight (16.4%) and chief operating officer (13.8%).
