In-depth features, interviews and insights into marketing’s biggest issues.
Whether down to consolidation, a new CMO or a change in brand strategy, with marketers under increasing pressure to deliver more with less, agencies are often one of the first costs to be reviewed.
NatWest’s latest brand campaign, part of the ‘Tomorrow Begins Today’ platform, is targeting entrepreneurial young people with a social-first approach.
Appointed CMO last year after two years as MD at in-house agency 4creative, Katie Jackson is on a mission to align Channel 4’s content and brand marketing strategy.
Brands should see marketing apprenticeships as both a chance to help fresh talent break into the industry and an opportunity to turbocharge their business.
Cano Water wants to challenge the Evians of the world, as it champions canned water as a “realistic solution” to the plastic waste generated by bottled water.
B2B financial services firm Payhawk is investing in brand building as it looks to drive awareness and better connect with customers on a “human” level.
By segmenting its audience into three groups, Wickes is aiming to create shifts in its marketing communication, without “throwing the baby out with the bath water”.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé’s CEO talking about the importance of addressing issues in the “right order” to Beats’ CMO underlining the need for marketers to have greater influence over product, it’s been a busy week. Here is my take.
As innovation accelerates, the future of the fashion industry is becoming increasingly intertwined with technology.
There is no catch-all answer to solving marketing’s burnout problem but there are steps leaders and companies can take to prioritise wellbeing that will better serve individuals and set businesses up for success in the long term.
As cost of living pressures hit demand for health insurance, Vitality embraced a proactive brand platform and galvanised the public.
Fresh from dropping its Aldi and Lidl price match, Asda is on a mission to position itself as “the best value supermarket in the country”.
As new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.
Not On The High Street’s former CMO and CEO is making a place for “word of mouth” in social commerce through a new platform.
Six years after being saved from administration, HMV has deepened its community connections and prioritised in-store experiences as its turnaround continues.