How one B2B brand is borrowing from B2C to build trust in a competitive market
B2B financial services firm Payhawk is investing in brand building as it looks to drive awareness and better connect with customers on a “human” level.
B2B payment platform Payhawk has grown its business using digital channels and LinkedIn, but it is now prioritising brand building as it looks to differentiate itself in a competitive market.
Payhawk CMO Jack Cummings says as a company that focuses on services for larger businesses, brand is “critical” if it is going to cut through.
