How one brand is looking to bring ‘trust and authenticity’ to social commerce
Not On The High Street’s former CMO and CEO is making a place for “word of mouth” in social commerce through a new platform.
When buying anything, looking at reviews is often first on the checklist, alongside getting advice from people you actually know who are using the product.
Cue I Love It, a platform that started when former marketer Ella d’Amato, the company’s co-founder and CEO, realised shoppers “want to hear from real people, and get real reviews and real recommendations”.
The platform’s proposition is similar to that of Asos’, but differs with the inclusion of user commission.
