One canned water brand on the future of the category after Liquid Death’s UK exit
Cano Water wants to challenge the Evians of the world, as it champions canned water as a “realistic solution” to the plastic waste generated by bottled water.
Liquid Death pulls out of UK despite claiming ‘strong demand’
Grace GollaschLiquid Death is “temporarily pausing” international sales, including the UK, after bringing its European production to the US last year.
Liquid Death’s fame shows how badly marketers neglect product
Mark RitsonIt’s typical that marketers fawn over a brand built through promotion and packaging, when they ought to focus on their role in improving the thing they sell.
‘No longer a differentiator’: What does brand purpose look like in 2025?
Michaela JeffersonShould brand purpose be reimagined as impact? Does a ‘post-purpose’ era lead to more ethical business? And the bigger question, are we really ‘post-purpose’ at all?
WHSmith brand to disappear from UK high streets as sale agreed
Amrit VirdiThe retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
Asda’s customer chief steps down to join Jet2
Jasper BaumannDavid Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
The increasing disappearance of the CMO role should be a wake-up call the industry
Secret MarketerWhy are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
‘Be their champion’: Exploring the relationships that matter to marketers
Megan TatumSales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?