‘Investing in the next generation’: NatWest’s CMO on reaching a ‘critical audience’
NatWest’s latest brand campaign, part of the ‘Tomorrow Begins Today’ platform, is targeting entrepreneurial young people with a social-first approach.
NatWest has been on an ongoing mission to make banking accessible for everyone over the past three years under the steer of CMO Margaret Jobling and the ‘Tomorrow Begins Today’ creative platform.
Next on its list to reach is younger people. As Jobling tells Marketing Week, “65% of young people lack financial confidence”.
According to the marketer, NatWest’s latest campaign “is about helping young people build financial confidence”, aimed at a “critical audience”, and is set to run throughout the year.
