Three rules to optimise advertising spend in 2025
Marketing Week PartnerWith hefty pressure on brands to justify every penny spent, how can they rethink advertising budgets to maximise payback?
The future of fashion and technology: What marketers need to know
Marketing Week PartnerAs innovation accelerates, the future of the fashion industry is becoming increasingly intertwined with technology.
A hiring blueprint for brands in 2025: How to stand out as an employer
Marketing Week PartnerMarketing organisations need to build a compelling offer around benefits and the employee experience, if they are to solve ongoing hiring challenges and convince candidates to look beyond salary.
How to identify what’s generating poor-quality leads in your PPC ad campaigns
Marketing Week PartnerIntegrating speech analytics with call and website tracking helps minimise wasted spend on PPC keywords that are irrelevant to brands and their customers.
How brand generosity boosts business in the post-purpose world
Marketing Week PartnerFold7 partnered with YouGov to conduct world-first research with 2,000 consumers, to find out how a generous spirit could give brands a competitive edge.
Choice, control, cut-through: Why brands need to pay attention to mail
Marketing Week PartnerBrands need to look beyond the screen in their marketing, to create the ad recall and purchase intent that drives growth.
How five brands used affiliate marketing to boost business in 2024
Marketing Week PartnerElevating customer experience, facilitating ‘win-win’ brand partnerships and reconnecting with ‘lost’ customers; there’s much more to affiliate marketing than you realised.
How major film studios are reaching gamers to drive box office success
Marketing Week PartnerGamers are a valuable audience for movies, especially now new technology can serve contextually relevant in-game ads while they’re playing.
All the ways you can make money with a loyalty programme
Marketing Week PartnerDon’t think of loyalty programmes as points-based schemes that cost money, but as an investment in new revenue streams and drivers of profitable growth.
Four ways to find out where your customers are coming from
Marketing Week PartnerUsing effective methods of tracking referral channels means marketers gain a 360-degree view of their business’s leads.
It’s time to forget everything you think you know about live music fans
Marketing Week PartnerWith exclusive research by Live Nation UK’s marketing partnerships division unveiling the distinctiveness of live music fans in the UK, it’s time that brand marketers rethink outdated stereotypes – and start optimising their investment.
How to build rock-solid brand foundations
Marketing Week PartnerFour brand managers reveal how brand-building platforms help them strike the perfect balance between consistency and creativity.
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
The red-flag signs it’s time to rethink your marketing technology
Marketing Week PartnerIf engagement is falling, your technology isn’t serving your objectives or campaign stagnation is creeping in, it may be time to switch or upgrade your marketing platform. Here’s what you should know.
Secrets to earning emotional loyalty: How green initiatives drive customer engagement
Marketing Week PartnerFind out how brands can use sustainability for stronger relationships with customers.