In-depth features, interviews and insights into marketing’s biggest issues.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Meta’s removal of fact-checkers and what it means for brands to the real winners over Christmas, it’s been a busy week. Here is my take.
By reframing the discussion around drinking culture, Guinness drove sales of its alcohol-free beer and changed perceptions of Ireland’s national day.
While 2024 was tough for marketing jobs, some green shoots did emerge. What does 2025 have in store?
Advertisers are questioning what Meta’s plan to get rid of third-party fact-checkers on Facebook and Instagram means for brand safety.
The fintech brand is starting the year with a product-focused campaign designed to convey a “premium feeling”, part of its brand building mantra for 2025.
From avoiding the impulse to hire ex-colleagues to constantly engaging “passive candidates”, marketers discuss their playbook for building effective teams.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
As Cadbury releases the seventh installment of its ‘Glass and a Half’ platform, marketing boss Elise Burditt discusses consistency, generosity and future thinking.
Pernod Ricard-owned Havana Club wants to become the “preferred rum” for consumers by emphasising the versatility of its portfolio.
Two decades into its premiumisation strategy, Diageo believes a balanced approach to innovation has helped the drinks giant become an “in-culture brand builder”.
The Teenage Cancer Trust is using partnerships and influencer tie-ups to reach a broader audience, focusing its messaging around why it exists.
With 2025 unlikely to bring cheer in terms of macroeconomic growth as brands face up a lacklustre era dubbed the “new normal”, what can marketers do to drive growth in this environment?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From 2025’s media trends to Lidl’s record breaking Christmas, it’s been a busy week. Here is my take.
As a largely unknown brand in EMEA, the electric car company used programmatic platforms to help drive awareness in five markets.
Chief innovation officer Mark Sandys and global consumer planning director Giles Hedger on leading tribes, new eras and brand building’s “double manoeuvre”.