The 4Ps and helping teams with burnout: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé’s CEO talking about the importance of addressing issues in the “right order” to Beats’ CMO underlining the need for marketers to have greater influence over product, it’s been a busy week. Here is my take.
Order, order
Order, orderIf there are fundamental problems within a brand, no amount of advertising is going to fix that. It might paper over the cracks temporarily, but it’s never going to be a long-term solution.
It’s something Nestlé’s CEO Laurent Freixe articulated perfectly this week. And it won’t come as a shock he’s a former marketer.
