Three has moved from a “social-centric approach”, where two-thirds of its media budget was allocated to channels like social media, to public channels like cinema, aiming to reach a broader audience.
Marketers discuss how teams, individuals and leaders can bridge the skills and knowledge gap in the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown.
With a long-term ambition for Bluey to have 100% awareness, BBC Studios is transitioning its marketing team from genre-led to brand-led to put Bluey and other shows at the heart of the business.
Amazon’s ad ranks in the top 7% of all ads this month, according to the latest The Works study.
Over half of women are concerned about the idealised body images of women in ads, versus 33% of men, according to new research from the ASA.
Has Monzo’s increased marketing investment and focus on brand been enough to achieve its objectives of growing awareness and consideration?
Wheldon replaces Mastercard’s chief marketing and communications officer Raja Rajamannar.
Colgate-Palmolive has been taking a “full funnel mindset” approach to retail media by restructuring its marketing teams and allocating seperate budgets despite being on a “relatively new” journey.
To boost perceptions of content quality and range, Channel 5 has rebranded to 5 across its linear, streaming and digital platforms.
Puma has pledged to reinvest “freed-up” resources from its efficiency programme into brand and product to complement its brand elevation strategy.
The research from Spencer Stuart also shows the average CMO tenure at Fortune 500 companies was 4.3 years in 2024, a slight uptick versus 12 months ago.
Budget pressures, fragmentation of channels, intermediary pay-to-play fees and an “over-saturated” agency market, are making the traditional pitch process more “complicated and frustrating”.
Sky is on a mission to embed brand within the organisation, with Sky Creative’s managing director Simon Buglione noting there should be no difference between internal and external perceptions.
Faced with strong ad awareness but low consideration, People’s Postcode Lottery embarked on a journey to reach new audiences through different media formats.
According to analysis by GroupM, removing TV advertising from campaigns can reduce profits for that campaign by 60% in the long term.