What to consider when conducting an agency review
Whether down to consolidation, a new CMO or a change in brand strategy, with marketers under increasing pressure to deliver more with less, agencies are often one of the first costs to be reviewed.
Regional divide: Should brands choose their agency based on location?
Grace GollaschDo brands have a blindspot when it comes to choosing London-based agencies over talent outside the capital?
How does the fractional CMO role impact agency relationships?
Grace GollaschThe decision to hire a CMO on a fractional or interim basis might align with an organisation’s needs, but how does this impact trust, communication and long-term brand building efforts with agency partners?
Currys on why a ‘one gang’ mentality fuels strong agency relationships
Grace GollaschWith a partnership spanning over a decade, Currys and AMV BBDO discuss how trust is formed by working towards a “common ambition”.
WHSmith brand to disappear from UK high streets as sale agreed
Amrit VirdiThe retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
Asda’s customer chief steps down to join Jet2
Jasper BaumannDavid Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
The increasing disappearance of the CMO role should be a wake-up call the industry
Secret MarketerWhy are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
‘Be their champion’: Exploring the relationships that matter to marketers
Megan TatumSales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?