At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From GDK’s mission to own the doner kebab category to the importance of brand in charities, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of senior marketers leaving and not being replaced to Unilever’s new CEO looking to build trust through influencer marketing, it’s been a busy week. Here is my take.
Katherine Paterson will take on the marketing director role next month, more than a decade after she left the brand.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Tesla’s declining brand health to the fact most marketers say their influence is growing, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé’s CEO talking about the importance of addressing issues in the “right order” to Beats’ CMO underlining the need for marketers to have greater influence over product, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the challenge of defining a new category to growing brands globally, it’s been a busy week. Here is my take.
President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more time to find a buyer, potentially saving the platform billions in lost ad revenue.
From Coca-Cola and Oreo to Bluey and Bunnings, a growing number of brands are seeking out collaborations that create short-term buzz while also building brand equity.
Phil Smith will take on the role of Origin chair following his departure, with his focus on “driving the success” of the cross-media measurement tool.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Laithwaites sharing how it made the case for brand building to the reframing of marketing and the impact this has on teams, it’s been a busy week. Here is my take.
Join us in welcoming the industry leaders of tomorrow, as part of a new project sponsored by Digitas.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From H&M’s strategy to combat slowing sales to reframing B2B marketing beyond lead gen, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From building a bond with finance to the importance of communication, it’s been a busy week. Here is my take.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Collaboration, communication and community have all played a crucial role in Elf Beauty’s rise, according to chief brand officer Laurie Lam, who shares how the business is also looking to make an impact beyond cosmetics.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Andrex looking to shift from household to beauty to helping consumers make sustainable choices, it’s been a busy week. Here is my take.