Having joined Virgin Media O2 six months ago, tasked with overhauling O2’s brand strategy, Rachel Swift says she wants to re-establish its reason for being but won’t “change things for change’s sake”.
Ryanair’s ‘Prime’ membership offers exclusive seat sale access, free reserved seats, and free travel insurance for every flight taken.
Great Western Railway has been using Enid Blyton’s Famous Five to drive awareness and attract more consumers for the past nine years, with marketing boss Amanda Burns saying she is “lucky” the wider business understands the importance of long-term investment.
Marketers are facing a car market in its fifth consecutive month of decline and while electric vehicle uptake continues to grow, it is still falling short of the 28% mandate set by the government for 2025.
UK marketing director David Isherwood discusses brand pillars, the “vibrancy” of experiential and educating customers about the benefits of electric vehicles.
Motorway has unveiled a new campaign and positioning as it looks to communicate how “effortless” it is to sell a car online.
Simplyhealth is on a mission to democratise private healthcare and raise awareness, as it repositions marketing as an “engine for growth” within the business.
With a rise in misogynistic content online, there is a case to be made for brands to introduce more progressive portrayals of masculinity, especially as new research finds these campaigns are 38% more likely to have a positive impact on brand equity.
Sarah Fuller headed up marketing at Nando’s UK & Ireland until last September.
Hazel McGuire has been promoted to oversee the global departments of brand and PR, with the addition of communications, customer and experiences.
This year’s Sprintathon charity event will take total fundraising above the £1m mark.
New research finds CMOs are seeing the focus on digital rise as the economic environment and digital transformation become ever more pressing issues.
Tesla’s brand health rating fell to -13.1 in February, versus a score of -2.3 a year prior, according to YouGov BrandIndex data.
Amex Global Business Travel has created separate CMO and chief product and strategy officer positions as it looks to boost the role of marketing and product at the business.
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