Ryanair launches member scheme as it looks to extend ‘price leadership’
Jasper BaumannRyanair’s ‘Prime’ membership offers exclusive seat sale access, free reserved seats, and free travel insurance for every flight taken.
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AI is going to eat your search traffic – don’t let it eat your brand
Andrew HollandAI agents will be transformative in how consumers engage with marketing – but too many marketers are being slow to react.
A fifth of brands plan job cuts amid economic uncertainty
Molly InnesMore than half of marketers say uncertainty is putting resourcing under pressure, according to Marketing Week’s 2025 Career & Salary Survey.
‘Consistent doesn’t mean boring’: Great Western Railway on the ‘power’ of long-term brand building
Jasper BaumannGreat Western Railway has been using Enid Blyton’s Famous Five to drive awareness and attract more consumers for the past nine years, with marketing boss Amanda Burns saying she is “lucky” the wider business understands the importance of long-term investment.
Marketoonist on claiming to be ‘AI-first’
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Personalisation, social commerce, webinars: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Keep the drumbeat: Brands on using advertising moments for year-round equity
Niamh CarrollBrands often choose their biggest commercial occasions, such as Christmas for retailers, to do their most significant brand-building, but how do they ensure they’re building a brand for life, not just to win in that specific moment?
The most compelling personal brands aren’t built on perfection
Laura ChamberlainThe road to genuine self-belief starts with embracing your professional identity and not trying to perform to stand out on LinkedIn.
How Amazon used emotion to engage cinema audiences
Grace GollaschAmazon’s ad ranks in the top 7% of all ads this month, according to the latest The Works study.
‘Writing the next chapter’: Tesco’s Becky Brock on her marketing vision for ‘Britain’s brand’
Amrit VirdiIn her first major interview since taking on the role, the Tesco marketing boss discusses dropping ‘Food Love Stories’, working “hand in glove” with retail media and being at one of the UK’s “bedrock brands”.
Owning a category and making choices: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From GDK’s mission to own the doner kebab category to the importance of brand in charities, it’s been a busy week. Here is my take.
How marketers are working through a ‘challenging time’ in the UK car market
Jasper BaumannMarketers are facing a car market in its fifth consecutive month of decline and while electric vehicle uptake continues to grow, it is still falling short of the 28% mandate set by the government for 2025.
Marketers twice as likely to favour relationship with sales over finance
Charlotte RogersJust over a quarter of marketers say finance is their key relationship within business, versus 50% who prioritise their ties with sales.
‘The customer is front and centre’: How insights got a seat at the table at Morrisons
Josh StephensonThe insights function at Morrisons has gone from “knocking on the door” to being a key partner, as the supermarket prioritises a customer-first mindset.
Consumer confidence far from a picture of ‘robust health’ despite small rise
Josh StephensonDespite a slight increase in sentiment regarding the general economic situation, GfK’s Consumer Confidence Barometer shows negligible improvement.