‘Writing the next chapter’: Tesco’s Becky Brock on her marketing vision for ‘Britain’s brand’
In her first major interview since taking on the role, the Tesco marketing boss discusses dropping ‘Food Love Stories’, working “hand in glove” with retail media and being at one of the UK’s “bedrock brands”.
Tesco is on the up. The supermarket achieved its highest market share since 2016 over the festive period, with CEO Ken Murphy hailing the success of its “biggest Christmas ever” and wider investment in value.
Since joining in June 2024, group customer director Becky Brock has embarked on a mission to elevate the brand’s customer-centricity, as part of her remit covering brand and marketing, customer strategy, personalisation and digital.
“It’s not that often in this industry that you get to work on a brand that’s already thriving,” says Brock.
