AI is going to eat your search traffic – don’t let it eat your brand
Andrew HollandAI agents will be transformative in how consumers engage with marketing – but too many marketers are being slow to react.
Paid search addiction is killing your brand health
Andrew HollandChampioning paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally break your addiction.
Ecommerce didn’t kill the high street – retailers did
Andrew HollandIt’s easy to blame the convenience of online shopping for the struggles of the high street, but recent success stories show there is still a demand for physical stores. However, investment is key.
Are brands wasting millions on content?
Andrew HollandYou may think search traffic is the metric that matters when it comes to the content you create, but often it’s the intent and too many marketers forget that.
AI search is going to change marketing… are you prepared?
Andrew HollandThe advent of AI search is going to cause headaches for Google – and change the balance of power from performance marketing back to brand.
Brand versus AI: The heavyweight battle for mental availability
Andrew HollandAs consumers adopt AI tools to simplify their tasks, brands need to train both humans and AI to think of them before the alternatives.
The AI-powered Google apocalypse is heading for your brand
Andrew HollandGoogle’s AI-powered search engine is currently an ‘unknown risk’ but because it is unknown marketers need to plan for the potential outcomes.
‘The first rule of using AI for content? Don’t tell anyone you’re using AI for content’
Andrew HollandConsumers tend to care more about who has created a piece of content (the brand) rather than how it was created.
Organic search could be the moat your brand needs
Andrew HollandForget PPC, organic search is free and can help marketers create growth opportunities.
Share of search volume: The CMO’s new best friend
Andrew HollandShare of search volume tackles organic search as a marketing channel and provides four valuable pieces of information to determine SEO strategies.
The long and the SEO of it
Andrew HollandWhen it comes to search, marketers need to employ both SEO and PPC, one for mental availability, the other physical.
Why don’t more marketers challenge consumers to search for their brand?
Andrew HollandA clever campaign that connects a TV ad to search has the ability to convert even the most sceptical of consumers in a matter of minutes.