Mergers and acquisitions activity may be making a return, but it is to the domestic US market that most companies are turning their attention. By George Pitcher Oh, deep joy. Mergers and acquisitions activity is returning to the market – and we didn’t even have to wait for the spring. Bliss it is in this […]
Outdoor advertising is enjoying a strong first quarter and, if demand continues, is on course to increase by 13 per cent in 1995, according to Concord’s first Outdoor Rates Monitor of the year. Panel prices are up an average of 16.8 per cent year-on-year for January to March, Concord estimates. This compares favourably with actual […]
Volkswagen has received pitches for a multimillion-pound sales promotion drive to exploit the car company’s sponsorship of this summer’s Rolling Stones tour. Four agencies – IMP, Interfocus, CBH & Partners and incumbent Barraclough Hall Woolston Grey – pitched last week for the UK business. The account underlines the increasing emphasis on direct marketing and sales […]
A one-agency campaign heralds IBM’s comeback but how healthy is the brand underneath?
It’s a year since Super Channel was bought by NBC. What can it offer its viewers?
The copyright article by John Shannon of Grey International (MW December 9) raised a number of serious questions which deserve a serious response. His article appeared to be all about agencies needing to “combat exploitation” by clients. He talks about agencies being “vulnerable” and “not paid appropriately” and the “need for early action to protect […]