BrewDog promotes top marketer to chief operating officer as it scraps CMO role
Niamh CarrollLauren Carrol will continue to look after marketing, while taking on responsibility for people, digital, ecommerce, bars, and the US and German markets.
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Domino’s CEO: Loyalty scheme ‘widens the moat’ on the brand
Niamh CarrollThe loyalty scheme, which is in the second phase of its trial, is acting to drive incremental frequency, says Domino’s UK CEO.
How Vue worked with insights to overcome feeling ‘conscious’ about expanding into gaming
Josh StephensonVue brought its senior leadership into the process early and leaned on the expertise of colleagues to launch its gaming proposition.
Analysts sceptical of Boohoo’s Debenhams Group rebrand
Amrit VirdiThe business will shift to a marketplace model to aid the turnaround of its youth brands.
What brands stand to gain by depicting more positive portrayals of masculinity
Jasper BaumannWith a rise in misogynistic content online, there is a case to be made for brands to introduce more progressive portrayals of masculinity, especially as new research finds these campaigns are 38% more likely to have a positive impact on brand equity.
‘More complicated’: Uncovering the current state of the pitch process
Grace GollaschBudget pressures, fragmentation of channels, intermediary pay-to-play fees and an “over-saturated” agency market, are making the traditional pitch process more “complicated and frustrating”.
The AA appoints new CMO amid restructure to support transformation
Jasper BaumannSarah Fuller headed up marketing at Nando’s UK & Ireland until last September.
Marketoonist on the creative review
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Generative AI reshaping teams, supermarket visits, influencers: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
How Virgin Money is ‘turning the lights back on’ with brand storytelling push
Amrit VirdiWith its new brand proposition, Virgin Money is hoping to bring banking to life for customers and set the business up for success following its buyout by Nationwide.
‘Brands are by default suspicious’: Unilever’s new CEO identifies influencer marketing as key pillar of strategy
Niamh CarrollConsumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in communication “in which others speak about [its] brands”.
Choose your metaphors with care – they are more powerful than you think
Richard ShottonThink carefully about the words you use in advertising copy as they could have an impact on the customer that you didn’t expect.
‘Brand is the glue’: How Sky is transforming its business from the ‘inside out’
Grace GollaschSky is on a mission to embed brand within the organisation, with Sky Creative’s managing director Simon Buglione noting there should be no difference between internal and external perceptions.
‘Get a better bra’: One brand on tackling the ‘dismissiveness’ surrounding women’s health
Niamh CarrollWith 93% of women saying they’ve had health concerns dismissed, Medichecks is looking to raise awareness of the issue and position itself as a “first step” for women frustrated by a lack of response.
Recruitment woes and pay disparity: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact convoluted recruitment processes are having on marketers’ mental health to the persistent gender pay gap, it’s been a busy week. Here is my take.