Ethnicity pay gap: Brands urged to ‘stop paying lip service to diversity’
Charlotte RogersMarketing’s growing ethnicity pay gap is being seen as a “wake-up call” to root out bias all the way from recruitment to retention.
Uncategorized
More with less the tough reality for over half of marketers
Josh StephensonMarketers are taking on more work with less budget and no increase in pay as the sluggish global economy continues to hurt teams, reveals our Career & Salary Survey 2025.
John Lewis boss: Relaunch of Never Knowingly Undersold was ‘catalyst’ for turnaround
Molly InnesThe relaunch of Never Knowingly Undersold contributed to a six-point increase in the brand’s Net Promoter Score and better value for money perceptions, the business says, as it reports strong profits.
B&Q sees return of top marketer who cites ‘unfinished business’
Lucy TesserasKatherine Paterson will take on the marketing director role next month, more than a decade after she left the brand.
Marketing’s ethnicity pay gap at highest level since 2022
Charlotte RogersExclusive 2025 Career & Salary Survey data reveals an ethnicity pay gap of 13.3%, up sharply on 2024 levels.
‘Simplicity and clarity’: Why Channel 5 rebranded to 5 to unite streaming and linear
Grace GollaschTo boost perceptions of content quality and range, Channel 5 has rebranded to 5 across its linear, streaming and digital platforms.
The Week in Tech: Smartwatch category in decline and Bluesky thinking
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Puma perceptions up after ‘prioritising’ brand health over short-term sales
Grace GollaschPuma has pledged to reinvest “freed-up” resources from its efficiency programme into brand and product to complement its brand elevation strategy.
Marketing’s fastest and slowest growing job titles revealed
Molly InnesDemand for brand consultants is up 68%, while demand for senior regional marketing managers is falling, according to exclusive data from LinkedIn.
For Elon Musk’s Tesla, there is such a thing as bad publicity
Mark RitsonTesla’s woes are a rare example of bad press that does harm the brand, because its CEO’s public profile is so opposed to its environmentalist image.
‘Incredibly short-sighted’: What’s the impact of cutting senior marketing roles?
Molly InnesMarketing still isn’t valued or understood by some businesses, leading to deep problems from redundancy to skills gaps, say senior marketing leaders.
All In Census returns to encourage marketing to measure inclusion progress
Molly InnesBack for its third iteration, the All In Census is asking the marketing industry to “help drive recruitment, retention and representation”.
Only 40% of marketing leaders called CMO, study finds
Grace GollaschThe research from Spencer Stuart also shows the average CMO tenure at Fortune 500 companies was 4.3 years in 2024, a slight uptick versus 12 months ago.
BrewDog promotes top marketer to chief operating officer as it scraps CMO role
Niamh CarrollLauren Carrol will continue to look after marketing, while taking on responsibility for people, digital, ecommerce, bars, and the US and German markets.
Domino’s CEO: Loyalty scheme ‘widens the moat’ on the brand
Niamh CarrollThe loyalty scheme, which is in the second phase of its trial, is acting to drive incremental frequency, says Domino’s UK CEO.