‘We like to be bold’: One brand’s journey from TikTok virality to Dragons’ Den
Amrit VirdiHaving already notched up 700% sales growth on TikTok Shop, Hair Syrup is looking for bigger and better ways to expand its brand in 2025.
‘Saying less is the magic sauce’: Monzo on switching to a ‘pulsing’ brand strategy
Amrit VirdiMonzo’s strategy for 2025 includes making data engaging, reversing consideration decline in the banking sector and “making money work for everyone”.
Meta sees no ‘noticeable impact’ in advertiser demand since content policy shift
Amrit VirdiMeta claims changes to its content moderation policy have not impacted advertiser demand, as the business aims to focus on AI and working with creators.
Direct Line recruiting for top marketer as Samuel Day departs
Amrit VirdiThe company is “currently recruiting” for an interim customer and marketing director, with Day set to join German vehicle marketplace Mobile.de.
Morrisons reports strongest quarterly performance since 2021
Amrit VirdiThe retailer credits “sharper prices”, a growing loyalty scheme and “more effective promotions” for strong performance.
Asda drops Aldi and Lidl price match scheme
Amrit VirdiDetermined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after launch.
‘We could all be a lot braver’: Octopus Money on disrupting a ‘very tired market’
Amrit VirdiOctopus Money wants to move away from the financial industry’s obsession with product by connecting to the “emotional side” of money.
Dr Martens backs move to ‘protect’ brand from discounting despite revenue dip
Amrit VirdiThe footwear firm has vowed to keep prioritising product marketing and “protect the brand” from heavy discounting.
‘Time to evolve’: Metro Bank repositions with focus on ‘relationship banking’
Amrit VirdiAs Metro Bank gets ready to celebrate its 15th anniversary it is repositioning with what top marketer Danielle Lee describes as a “strong, confident, bold statement of exactly who we are and what we do”.
Very on brand characters, pre-testing and the power of consistency
Amrit VirdiVery has worked with System1 to develop a precise approach to TikTok pre-testing, as the retailer looks to “accelerate growth” in 2025.
‘We’re not losing customers’: Primark affirms ‘belief’ in digital amid UK sales slip
Amrit VirdiOwner Associated British Foods “remains confident in the Primark proposition” despite falling sales.
‘Entertain, educate, equip’: Meet the brands unexpectedly flourishing on TikTok
Amrit VirdiFrom pensions to the property market, TikTok is fast becoming the social platform of choice for a host of brands – some of which you may not expect.
UK fashion label Adanola on its plans for US domination
Amrit VirdiAfter recruiting Kendall Jenner for its latest campaign, Adanola believes a mix of virality, social-first thinking and ditching discounts will help the brand scale.
‘Relevant, precise and timely’: Boots on value, growth and ‘greater personalisation’
Amrit VirdiSewing the seeds with its Christmas campaign, Boots is targeting ‘deal-savvy’ shoppers in 2025 by leaning into personalisation.
TikTok counts cost of US ban
Amrit VirdiAs it stands, TikTok will be banned in the US on Sunday, which will see the platform lose billions in ad spend and have a knock-on impact on the UK creator economy.